Finding the right price for your product or service is an essential for making sure your business is competitive and profitable. Part two will cover:

• Understanding what influences your pricing

• Understanding markups via distribution channels

• Pricing techniques for retail and online stores and/or

• Pricing techniques for small-and-medium manufacturers

• Pricing techniques for the service industry* (depending on requests of participants)

By the end of Part 2 you will be able to draft your market entry strategy, based on costs and distribution.