Finding the right price for your product or service is an essential for making sure your business is competitive and profitable. Part one will cover:

 

  • Knowing your budget, including fixed and variable costs

  • Understanding the influence of fixed and variable costs on your pricing

  • Understanding the difference between margin and markup

  • How to find your position in the market

 

By the end of Part 1 you’ll develop a first draft of your cost per unit (CPU).