Success in business hinges on a careful alignment of product and market. A great product in the wrong market can be a costly mistake that is sometimes difficult to recover from.

Yet, how do you know when a market is the right one?

Join experienced Market Strategist Janice Goguen from OLIVA Strategies to learn tips and tools to determine if a market is right for your product or service. Learn about entry requirements, trends, and consumer patterns you need to consider before entering or expanding in a new market.