This hands‑on workshop equips small nonprofits to design, launch, and grow a monthly donor program that delivers predictable, unrestricted revenue.
Using practical, low‑cost tactics, learners will craft emotionally resonant appeals, prioritize high‑potential audiences, select and optimize outreach channels (email, social media, website, events, and 1:1 asks), and design a simple, trustworthy giving experience. We will also demonstrate how to use AI tools strategically to draft, repurpose, and test content while maintaining authenticity and donor trust. The session emphasizes real‑world templates, mini‑practice, and a simple launch plan tailored for lean teams.
By the end of this workshop, participants will be able to:
- Analyze the value of monthly giving for financial stability and donor lifetime value.
- Draft compelling monthly giving appeals using emotional and relevant storytelling hooks.
- Segment and prioritize audiences most likely to become recurring donors.
- Select and optimize channels (email, social, website, events, 1:1) for effective asks.
- Design a simple, trustworthy donation experience using the right platform features.
- Apply AI tools ethically to write, repurpose, and A/B‑test messaging while protecting authenticity.
- Develop a concise launch plan with clear messaging, visuals, and engagement tactics.
- Implement donor retention systems to thank, update, and deepen relationships over time.
Can be an online or in-person workshop —
3 hours