What Is Account-Based Marketing and How Do I Use It?
A practical introduction to Account-Based Marketing (ABM) for organizations that want more focused, personalized outreach.
By the end of this workshop participants will be able to:
- Understand how ABM differs from traditional lead-based marketing
- Define ideal customer profiles (ICPs) and priority accounts
- Align sales and marketing (or outreach and development) around shared goals
- Identify realistic ABM tactics and success metrics for small teams