The Purpose and Profit Edge: Mastering Sales Intelligence

Unlock the power of connection-driven communication that drives real results — whether you’re pitching a program, negotiating with partners, or selling a product or service.

This high-impact, practical workshop is designed for both for-profit and nonprofit professionals who want to enhance their ability to influence, engage, and convert — without sounding pushy or inauthentic.

Using a proven 3‑part Sales Intelligence framework — Self-Awareness, Buyer-Awareness, and Situational-Awareness — you’ll learn to adapt your communication style to resonate with diverse audiences and achieve better outcomes

You will learn to:

  • Identify your unique communication and selling style, and how it impacts decision-making
  • Understand buyer and stakeholder profiles to adapt your message with greater impact
  • Recognize the right moments to move conversations from interest to action — ethically and confidently
  • Build trust-based relationships that lead to more sales, support, or stakeholder buy-in
  • Communicate with purpose to increase both mission impact and revenue
  • Create a personalized influence plan to strengthen engagement
Can be an online or in-person workshop — 3 hours (2 * 1.5 hours)