The Ins and Outs of Inbound Marketing
Learn how inbound marketing works — and how to build a simple, effective funnel that earns trust and generates leads.
By the end of this workshop participants will be able to:
- Understand the core stages of inbound marketing: attract, convert, engage, and delight
- Audit current marketing activities against the inbound framework
- Identify appropriate content and tactics for each stage of the customer journey
- Design a simple inbound funnel they can begin implementing immediately