Module 1: Consumers & Customers – Satisfying Both

Under­stand Consumers

  • Iden­ti­fy food trends
  • Mar­ket segmentation
  • Find­ing infor­ma­tion about consumers
  • Defin­ing your tar­get market

Under­stand customers

  • Explore the eco-sys­tem (Direct, online, retail, drug, spe­cial­ty stores, meal kits, food ser­vice, ingre­di­ent supplier)
  • Research busi­ness pri­or­i­ties of customers
  • Dis­tin­guish formats
  • Explore depart­ments
Online work­shop 3.5 hours

Facil­i­ta­tors (Eng­lish)
Peter Chap­man (Sku­Food)

Facil­i­ta­tors (French)

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