Digital Marketing for Nonprofits: Build Your Online Presence
A practical, right‑sized guide to nonprofit digital marketing — brand clarity, audience focus, website and channel optimization, email strategy, donation platform UX, and ethical AI for content.
By the end of this workshop, participants will be able to:
- Define a clear and consistent brand, including mission‑aligned messaging, tone, and visuals.
- Identify and segment target audiences, tailoring content to donors, clients, volunteers, and partners.
- Audit and improve their website for clarity, usability, mobile responsiveness, and mission alignment.
- Select and focus social media channels based on audience habits and organizational goals.
- Build an email marketing strategy that nurtures relationships and drives action.
- Evaluate and optimize donation platforms for user experience, trust‑building, and conversion.
- Apply AI tools effectively for writing, editing, design, and content planning — while protecting accuracy, tone, and authenticity.