Build Your Brand Architecture

Stop guessing how your new products, services, or flavours fit together under your brand. In this two-part workshop you will learn how to organize your business offerings into a clear, scalable structure — whether you are managing multiple flavours or a complex family of products.

By the end of this workshop, participants will be able to:

• Distinguish between different brand architecture models, such as Branded House, House of Brands or Sub-branding.
• Determine which architecture model best supports your specific business.
• Develop a deployment plan to apply their chosen approach across various product lines, flavors, or scents so that visual consistency is maintained.

One hour of coaching is available upon completion.

This workshop is for you if you are launching a new product line, flavour/​scent, or if you are feeling like your various offerings currently look like a ​“messy family” rather than a cohesive brand.

In order to benefit you must have a clear understanding of your ​“Parent Brand” (core visual identity) and a list of current or future products/​services you need to organize.

Online Workshop — 3 hours (2 * 1.5 hours)