Norm Purdy

Norman Purdy holds a BSc and an MBA in marketing, is a certified change management practitioner and a lean six sigma black belt. He has over 20 years’ experience in senior sales and marketing roles with national and multinational CPG and industrial firms. He has expertise in pricing, sales force effectiveness and segmentation having led a commercial excellence program at JD Irving Ltd. Prior to founding PCX Advisors, Mr. Purdy led the sales and marketing organization at Crosby’s Molasses Company as Vice President. PCX Advisors is a niche commercial consulting firm. PCX Advisors’ clients are typically small to medium-sized firms seeking to make improvements in their commercial and operational processes. Projects include:  Strategic Planning  Customer Segmentation  Sales Strategy Development  Sales Management Effectiveness  Application of Lean Principles  Continuous Improvement Training & Workshops