Melanie Taljaard

Melanie Taljaard
More In Store Marketing Solutions English
Melanie Taljaard – HubSpot & Digital Adoption Consultant Melanie Taljaard is a HubSpot-certified Gold Tier Solutions Partner and Certified HubSpot Trainer with over 15 years of experience helping organizations adopt, optimize, and scale their marketing, sales, and CRM systems. As the founder of More in Store Marketing Solutions, Melanie specializes in translating HubSpot’s powerful tools into practical, day-to-day workflows that teams actually use. Her areas of expertise include HubSpot CRM architecture and setup, Marketing Hub and Sales Hub optimization, lifecycle and pipeline design, lead management, automation and workflows, reporting and dashboards, and HubSpot integrations. She is particularly skilled at assessing existing portals, identifying gaps and inefficiencies, and creating clear, prioritized roadmaps that align HubSpot with real business goals. Melanie works primarily with small-to-mid-sized businesses, professional service firms, exporters, tourism operators, and growing B2B organizations — often supporting teams that are adopting HubSpot for the first time or struggling to fully leverage the platform after implementation. Many of her clients are navigating growth, change management, or funding-supported digital transformation initiatives and value Melanie’s ability to balance strategy with hands-on execution. She has been a HubSpot Solutions Partner for over a decade, holds multiple HubSpot Academy certifications across CRM, Marketing Hub, Sales Hub, and inbound methodology, and is a Certified HubSpot Trainer. Her work is grounded in digital adoption, team training, and change management, making her especially effective in training-led engagements where long-term platform adoption — not just technical setup — is the goal.

Expertise

Workshops

For more information visit ProfitLearn or Training for the Non-Profit Sector

The Ins and Outs of Inbound Marketing

Learn how inbound marketing works—and how to build a simple, effective funnel that earns trust and generates leads.

By the end of this workshop participants will be able to:

  • Understand the core stages of inbound marketing: attract, convert, engage, and delight

  • Audit current marketing activities against the inbound framework

  • Identify appropriate content and tactics for each stage of the customer journey

  • Design a simple inbound funnel they can begin implementing immediately
What Is Account-Based Marketing and How Do I Use It?

A practical introduction to Account-Based Marketing (ABM) for organizations that want more focused, personalized outreach.

By the end of this workshop participants will be able to:

  • Understand how ABM differs from traditional lead-based marketing

  • Define ideal customer profiles (ICPs) and priority accounts

  • Align sales and marketing (or outreach and development) around shared goals

  • Identify realistic ABM tactics and success metrics for small teams
How Far Can You Go with HubSpot Starter?

This practical workshop is designed for organizations already using HubSpot as their customer relationship manager (CRM) and who want to plan their growth strategically before upgrading.

You’ll learn how to maximize HubSpot Starter to manage contacts, pipelines, marketing, and reporting—without automatically moving to a higher-tier subscription.

By the end of this workshop, participants will be able to:

  • Identify which business functions can be fully supported with HubSpot Starter
  • Configure the CRM, pipelines, forms, email, and basic automation effectively
  • Avoid common setup mistakes that limit the value of Starter portals
  • Assess future needs and determine when an upgrade is truly necessary—and when it isn’t

Ideal for teams who want to get the most out of what they already pay for, and make informed, growth-ready decisions.

*Please note that more advanced workshops on HubSpot are available upon request