Matthew Nicolle

Matthew Nicolle is a nationally recognized sales strategist, educator, and the CEO of Sales Training Experts, one of Canada’s leading sales consulting firms. With a track record of driving revenue growth, building high-performance teams, and navigating complex enterprise sales cycles, Matthew brings a unique blend of practical experience and strategic insight to the world of professional selling. He has received numerous accolades throughout his career, including multiple Presidents’ Club awards, and has successfully led sales teams across both established corporations and innovative startups. Matthew’s leadership is marked by his ability to forge meaningful partnerships, close high-value deals, and elevate organizational sales performance. Matthew currently serves as the President of the Institute of Sales Professionals (ISP) Canada, following his tenure as an Executive Ambassador for the Canadian Professional Sales Association (CPSA). He is also an Adjunct Professor at the University of New Brunswick – Saint John, where he teaches in Canada’s first graduate-level Business Development and Professional Sales stream within the MBA program. He holds an MBA from the University of New Brunswick, along with the Certified Sales Leader (CSL) and Certified Sales Professional (CSP) designations with distinction from the CPSA. He is also a Founding Fellow of the Institute of Sales Professionals (FF.ISP). Matthew’s passion for advancing the sales profession through education and strategic consulting continues to make him a sought-after voice in the field.