The training will allow participants to discover current trends and issues related to social media. The second part of the workshop will consist of establishing your co-op's social media strategy by exploring the composition of the message, how to broaden its audience and programming tools.

  • Set organizational goals on social media

  • Create the persona of the organization

  • List the themes of the platforms used

  • Discover current trends on social media

  • Explain the different types of junk on social media

  • Identify programming tools