Most businesses are using Facebook, but their efforts are not paying off because just posting about what you sell is a turn-off that doesn't translate into sales. Learn how to create a Facebook strategy unique to your business that will help you get more engagement and more sales for your efforts.

• Create a strategy that encourages connection and loyalty, and makes it easier to come up with ideas.
• Sell on Facebook without being sale-sy and turning off your fans.
• Boost engagement and conversion just by changing how you post.