Food and Beverage Processing

Module 1 - Understanding Consumers

• All Handouts

Module 2 - Setting up for Success

• Contracting References
• Strategic Map Sample - e-Business
• M2 Strategic Map Sample – Micro Brewery

Module 4 - Understanding Customers: Retailers & Wholesalers

• Annual Sales Plan
• Category Review
• Retailer Tools
• Store Visit Checklist

Module 5 - Building Relationship with Customers

• Develop a Sales Plan Case
• 7 Price Increase Must Haves
• Handling Problems and Issues
• Price Increase Strategy
• Seven Habits of Highly Effective People
• Seven Steps to Developing a Sales Plan

Module 6 - Webinar - Achieving Greatness What Makes Great Food Products

• Demographics and Psychographics