Pricing (Part 2): Finding Your Price Point

Finding the right price for your product or service is an essential for making sure your business is competitive and profitable. Part two will cover: 

  • Understanding what influences your pricing 

  • Understanding markups via distribution channels 

  • Pricing techniques for retail and online stores and/​or

  • Pricing techniques for small-and-medium manufacturers

  • Pricing techniques for the service industry* (depending on requests of participants) 

By the end of Part 2 you will be able to draft your market entry strategy, based on costs and distribution.

Online Workshop — 1 hour