Pricing Essentials
Setting the right price is key to both profitability and competitiveness. This practical workshop will guide you through the full pricing process — from understanding your costs to developing a market-ready strategy. You’ll leave with the tools and knowledge needed to price your product or service confidently and effectively.
You’ll learn to:
- Calculate your cost per unit by identifying fixed and variable costs
- Understand the difference between margin and markup
- Determine your market positioning
- Explore internal and external factors that influence pricing
- Apply pricing techniques for retail, manufacturing, or service-based businesses
- Build a pricing strategy aligned with your business model and growth plans