Module 5: Getting off the Shelf: Consumer Marketing
Branding and differentiation
- Telling your story
- Exploring power of claims
- Defining your Point of Differentiation
- Assess Buy local and buy Canadian Marketing and selling in a new environment
Mastering virtual customer meetings
- Sampling remotely
- Social media
- Develop your online community
- Explore marketing spend (social media, mass media, PR)
- Build a promotion plan