Module 5: Getting off the Shelf: Consumer Marketing

Brand­ing and differentiation

• Telling your story 
• Explor­ing pow­er of claims
• Defin­ing your Point of Differentiation
• Assess Buy local and buy Cana­di­an Mar­ket­ing and sell­ing in a new environment

Mas­ter­ing vir­tu­al cus­tomer meetings

• Sam­pling remotely
• Social media
• Devel­op your online community
• Explore mar­ket­ing spend (social media, mass media, PR)
• Build a pro­mo­tion plan

Online work­shop — 3.5 hours

Facil­i­ta­tors (Eng­lish)
Peter Chap­man (Sku­Food)


Facil­i­ta­tors (French)
*Unavail­able