Module 5: Getting off the Shelf: Consumer Marketing

Brand­ing and differentiation

  • Telling your story 
  • Explor­ing pow­er of claims
  • Defin­ing your Point of Differentiation
  • Assess Buy local and buy Cana­di­an Mar­ket­ing and sell­ing in a new environment

Mas­ter­ing vir­tu­al cus­tomer meetings

  • Sam­pling remotely
  • Social media
  • Devel­op your online community
  • Explore mar­ket­ing spend (social media, mass media, PR)
  • Build a pro­mo­tion plan
Online work­shop — 3.5 hours