Module 3: Building Relationships with Customers

Getting on the Shelf: Building Relationships with Customers


Store visit virtually

  • Making the most of the opportunity
  • Building relationships at retail
  • Figuring out what works 
  • Store tour (videos and photos) 


Working with retailers

  • Building a sales plan
  • Explore trade spend (listing fees ads, loyalty, POS, demos) 
  • Getting your product listed • How to increase your price
  • Communicating effectively
  • Handling problems and issues
Online workshop — 3.5 hours