Market Analysis: Choosing the Right Market

Suc­cess in busi­ness hinges on a care­ful align­ment of prod­uct and mar­ket. A great prod­uct in the wrong mar­ket can be a cost­ly mis­take that is some­times dif­fi­cult to recov­er from.

Yet, how do you know when a mar­ket is the right one?

Join expe­ri­enced Mar­ket Strate­gist Jan­ice Goguen from OLI­VA Strate­gies to learn tips and tools to deter­mine if a mar­ket is right for your prod­uct or ser­vice. Learn about entry require­ments, trends, and con­sumer pat­terns you need to con­sid­er before enter­ing or expand­ing in a new market.

Online Work­shop — 2 hours

Facil­i­ta­tors (Eng­lish)
Jan­ice Goguen (Oli­va Strate­gies Inc.)

Facil­i­ta­tors (French)