Building Your Buyer Persona
To create marketing that truly works, you need to know more than just your customer’s age and location — you need to understand what makes them buy.
This workshop guides you step-by-step through identifying your ideal customer, conducting meaningful research, and building a buyer persona you can use in all your marketing.
You’ll learn to:
- Pinpoint your ideal customer using four key criteria
- Understand what a buyer persona is — and how to use it
- Conduct interviews to uncover real buying triggers
- Use the “social media snooping” technique to enhance your research
- Analyze your findings and build a complete Buyer Persona with your coach