Building Your Buyer Persona

Please note this is a series of 3 one-hour online work­shops and 1 hour of coach­ing per participant.

No mat­ter where you spend your mar­ket­ing time and dol­lars, to cre­ate effec­tive mar­ket­ing that dri­ves buy­ing behav­iour you must iden­ti­fy and under­stand your ide­al cus­tomers. You need to know more than just their demo­graph­ics and your assumptions. 

This work­shop takes you from iden­ti­fy­ing who your ide­al cus­tomer is to the pri­ma­ry research you need to tru­ly learn how to moti­vate buy­ing behav­iour to cre­at­ing a com­pre­hen­sive buy­er per­sona to use in all your mar­ket­ing efforts mov­ing forward. 

  • Deter­mine who exact­ly your ide­al cus­tomer is based on four key criteria.
  • Dis­cov­er what a buy­er per­sona is and how you can use it in your marketing.
  • Dis­cov­er the inter­view tech­nique and ques­tions you need to ask do you can iden­ti­fy the real trig­gers for your buyers
  • Research ide­al clients on Social Media using the snoop­ing tech­nique to aug­ment your pri­ma­ry research.
  • Inter­pret your research with your coach to cre­ate a com­pre­hen­sive Buy­er Persona.

Entre­pre­neurs, poten­tial entre­pre­neurs, mar­ket­ing staff will ben­e­fit from par­tic­i­pat­ing in this series.

Online Work­shop — 3 hours (Series of 3 one-hour online work­shops + 1 hour of coaching/​participant)