Workshops

Busi­ness inef­fi­cien­cies can often be hid­den by great cus­tomer ser­vice, excess inven­to­ry, or hero­ic per­for­mance. This is the per­fect oppor­tu­ni­ty to eval­u­ate the effec­tive­ness of your oper­a­tional process­es so your busi­ness can become more effi­cient and flex­i­ble than before, and you’ll be poised for a quick­er recovery! 

This two-hour online work­shop will help you to:

• Under­stand your crit­i­cal processes 

• Find the waste in your processes

• Iden­ti­fy where you need the most improvement 

• Apply meth­ods to stream­line and improve your processes 
  

The chal­lenges faced over the past 18 months made any inef­fi­cien­cies in our oper­a­tional process­es bla­tant­ly obvi­ous. Flawed process­es can some­times be hid­den (e.g. by excep­tion­al cus­tomer ser­vice, excess inven­to­ry, or hero­ic per­for­mance) but once they come to light you have the oppor­tu­ni­ty to redesign them for greater impact and efficiency. 

This two-hour ses­sion will help you and your team: 

• Under­stand how to map the process­es in your organization 
• Iden­ti­fy the areas of process waste that go unnoticed 
• Deter­mine which process­es are crit­i­cal ver­sus enablers 
• Pri­or­i­tize the areas requir­ing the most improvement 
• Learn meth­ods to stream­line and improve your processes

Online Work­shop — 2 hours

Keep­ing accu­rate finan­cial records is essen­tial for any suc­cess­ful busi­ness; how­ev­er, many small busi­ness own­ers are often too busy run­ning the day-to-day oper­a­tions they tend not to devote the nec­es­sary atten­tion to book­keep­ing. Some fail to record finan­cial trans­ac­tions prop­er­ly and in a time­ly man­ner. Some ignore it com­plete­ly until tax time.

This course will help you iden­ti­fy your book­keep­ing needs and resources. In this hands-on intro­duc­to­ry work­shop you will learn:

• the need or pur­pose of bookkeeping 
• book­keep­ing and account­ing terms 
• recog­ni­tion and use of book­keep­ing records and reports 
• learning/​understanding the process of enter­ing transactions 
• learning/​understanding the post­ing of infor­ma­tion to the reports

Part 1: Cre­ate posts that engage and help turn fol­low­ers into buyers. 

This work­shop is right for you if you are strug­gling to get engage­ment on your posts, you can’t fig­ure out what to post, and you want an eas­i­er process for posting. 

• Under­stand the dif­fer­ence between post­ing to post and post­ing to cre­ate buyers 
• Deter­mine the right con­tent mix for your business 
• Learn tips that will help you increase post engage­ment and visibility 
• Learn how to use Face­book Pub­lish­ing Tool 

Part 2: Ana­lyt­ics: under­stand your insights & save time

This work­shop is right for you if you want to under­stand how your posts are per­form­ing and con­tin­u­al­ly improve your engage­ment results. 

• Learn how to use Face­book Insights, and how eval­u­ate your posts. 
• Dis­cov­er and exper­i­ment with repur­pos­ing posts so you don’t always have to come up with new ideas. 
• Learn time-sav­ing tips that will help you sched­ule a month of posts at a time.

Most busi­ness­es are using Face­book, but their efforts are not pay­ing off because just post­ing about what you sell is a turn-off that does­n’t trans­late into sales. Learn how to cre­ate a Face­book strat­e­gy unique to your busi­ness that will help you get more engage­ment and more sales for your efforts.

• Cre­ate a strat­e­gy that encour­ages con­nec­tion and loy­al­ty, and makes it eas­i­er to come up with ideas.
• Sell on Face­book with­out being sale-sy and turn­ing off your fans.
• Boost engage­ment and con­ver­sion just by chang­ing how you post.

Learn how you can make your busi­ness attrac­tive to buy­ers, increase prof­its and reduce the time and effort you put into man­ag­ing your small or medi­um sized business.

This three-hour online work­shop teach­es atten­dees what scares off buy­ers and how to employ a strat­e­gy to not only increase the val­ue of a busi­ness in the eyes of a buy­er but make more mon­ey and free up more time in the present. 

The work­shop is intend­ed for cur­rent and future entre­pre­neurs. Stu­dents will learn Barnett’s 12+1 step pro­gram for sys­tem­atiz­ing a small busi­ness that is already oper­at­ing day-to-day. 

This work­shop is for you if: 

• You want to buy or start a busi­ness or already own one. 
• You want to make your busi­ness more profitable. 
• You want to make your busi­ness eas­i­er to manage.
• You want to increase your vaca­tion and fam­i­ly time while being a busi­ness owner.
• You want to ensure your busi­ness will sell quick­ly and for the best price when the time comes to sell. 

OVERVIEW OF SEMINAR

• What do buy­ers look for? 
• How are busi­ness­es valued? 
• What prob­lems keep buy­ers from mov­ing forward? 
• How can we make the busi­ness more attractive? 
• How can we imple­ment busi­ness man­age­ment sys­tems quick­ly and eas­i­ly with min­i­mal inter­rup­tion in our opertion? 
• David Bar­net­t’s Secret 12+1 step busi­ness sys­tem­ati­za­tion process.

Please note this is a series of 3 one-hour online work­shops and 1 hour of coach­ing per participant.

No mat­ter where you spend your mar­ket­ing time and dol­lars, to cre­ate effec­tive mar­ket­ing that dri­ves buy­ing behav­iour you must iden­ti­fy and under­stand your ide­al cus­tomers. You need to know more than just their demo­graph­ics and your assumptions. 

This work­shop takes you from iden­ti­fy­ing who your ide­al cus­tomer is to the pri­ma­ry research you need to tru­ly learn how to moti­vate buy­ing behav­iour to cre­at­ing a com­pre­hen­sive buy­er per­sona to use in all your mar­ket­ing efforts mov­ing forward. 

• Deter­mine who exact­ly your ide­al cus­tomer is based on four key criteria.
• Dis­cov­er what a buy­er per­sona is and how you can use it in your marketing.
• Dis­cov­er the inter­view tech­nique and ques­tions you need to ask do you can iden­ti­fy the real trig­gers for your buyers
• Research ide­al clients on Social Media using the snoop­ing tech­nique to aug­ment your pri­ma­ry research.
• Inter­pret your research with your coach to cre­ate a com­pre­hen­sive Buy­er Persona.

Entre­pre­neurs, poten­tial entre­pre­neurs, mar­ket­ing staff will ben­e­fit from par­tic­i­pat­ing in this series.

Why start from scratch? Buy­ing an exist­ing busi­ness can offer you a head start in the world of busi­ness ownership. 

In this work­shop par­tic­i­pants will learn: 

• The advan­tages of buy­ing an exist­ing busi­ness over start­ing a new business 
• The dif­fer­ence between a buy­er-lead acqui­si­tion process vs. a sell­er ini­ti­at­ed process 
• How to approach a poten­tial oppor­tu­ni­ty using intermediaries 
• The key infor­ma­tion for analy­sis, due-dili­gence and deter­min­ing a fair value 
• How to finance the purchase 
• Which experts to involve and when you will need them, such as accoun­tants, lawyers, bro­kers, bankers, etc.

Can­va is a user-friend­­ly pro­gram that allows even the most ama­teur com­put­er user to cre­ate their own qual­i­ty projects. There are so many dif­fer­ent tem­plates and designs that you can use that you will nev­er run out of ideas for visu­al con­tent to use in your busi­ness or organization. 

This work­shop is for any­one look­ing to up their Can­va game to cre­ate stun­ning designs in no time with unlim­it­ed access to pre­mi­um con­tent, more pow­er­ful design tools, and AI-pow­ered magic.

By the end of this work­shop par­tic­i­pants will be able to: 

• Mas­ter the user-friend­ly fea­tures of Can­va Pro to cre­ate pro­fes­sion­al-qual­i­ty projects effortlessly. 
• Uti­lize a wide range of tem­plates, designs, and tools to gen­er­ate visu­al­ly com­pelling con­tent for their busi­ness or organization. 
• Acquire prac­ti­cal skills to enhance their visu­al com­mu­ni­ca­tion strate­gies and ele­vate the qual­i­ty of their designs efficiently.

The aver­age per­son encoun­ters over 3000 mar­ket­ing mes­sages per day — you need to be able to cut through the noise and focus people’s atten­tion on your business! 

This pro­gram is designed for mar­keters, sales pro­fes­sion­als, man­agers, recruiters, and lead­ers respon­si­ble for strategy. 

In this work­shop, Eri­ca Wad­dell takes you through her proven, sev­en-part frame­work to clar­i­fy your brand mes­sage. By the end, you’ll have a mes­sage that inspires and entices your cus­tomers. And you’ll under­stand how to apply it effec­tive­ly: on your web­site, in sales emails, on social media, etc. 

Your reg­is­tra­tion fee cov­ers six hours of inter­ac­tive online learn­ing with Eri­ca, as well as an hour with her one-on-one to help you with real life appli­ca­tion of the infor­ma­tion from the class. 

Online Work­shop: 2 ses­sions x 3 hrs + 1 hr 1‑on‑1 coach­ing with Eri­ca (option to apply for addi­tion­al sub­si­dized coach­ing hours)

Many peo­ple plan to get into busi­ness but very few take the time to plan how they will get out. Prop­er plan­ning can ensure that you have as many options avail­able to you as possible.

This ses­sion will examine:

• Time­line to con­sid­er for retirement
• How to cal­cu­late busi­ness value/​worth
• Sell­ing to out­side buy­ers vs. inside buyers
• How tran­si­tion­ing dif­fers from sell­ing liq­ui­dat­ing a business
• Your goals in succession

Whether you plan to retire or sell your busi­ness in the near future or in 5 or 10 years, this work­shop will pro­vide you with valu­able infor­ma­tion through real-life exam­ples and demonstrations.

In this course, we’re not just focus­ing on the the­o­ret­i­cal aspects of export­ing. We aim to pro­vide action­able insights and strate­gies you can apply direct­ly to your busi­ness or entre­pre­neur­ial endeav­ours. Whether you’re a sea­soned busi­ness own­er look­ing to expand your reach or a new entre­pre­neur aim­ing to make your mark in inter­na­tion­al mar­kets, this course is designed to sup­port your jour­ney toward suc­cess­ful export­ing from Atlantic Canada.

By the end of this work­shop, par­tic­i­pants will be able to:

• Nav­i­gate inter­na­tion­al mar­kets more successfully 
• Employ strate­gic approach­es to exporting 
• Lever­age region­al advan­tages more effectively 
• Con­duct effec­tive mar­ket research 
• Imple­ment suc­cess­ful mar­ket entry strategies 
• Gain knowl­edge of financ­ing avenues 
• Reach a deep­er under­stand­ing of the inter­na­tion­al and reg­u­la­to­ry legal environment 
• Nav­i­gate mar­ket­ing and sales more effectively 
• Under­stand cul­tur­al nuances in export­ing more thoroughly 
• Enhance oper­a­tional effi­cien­cy and reli­a­bil­i­ty in the glob­al market

Can­va is a user-friend­ly pro­gram that allows even the most ama­teur com­put­er user to cre­ate their own qual­i­ty projects. There are so many dif­fer­ent tem­plates and designs that you can use that you will nev­er run out of ideas for visu­al con­tent to use in your busi­ness or organization.

This work­shop is for any­one look­ing to cre­ate attrac­tive and pro­fes­sion­al visu­al designs for their busi­ness or orga­ni­za­tion. Whether you are an entre­pre­neur, work in mar­ket­ing or com­mu­ni­ca­tions, an admin­is­tra­tive assis­tant, or a non prof­it orga­ni­za­tion that would like their team to start cre­at­ing their own pro­fes­sion­al graph­ics, this inter­ac­tive work­shop is for you!

The tax world is a com­plex world where your ques­tions often go unan­swered. Are there any ben­e­fits to incor­po­rat­ing your small busi­ness? Should you reg­is­ter for HST? There is no easy answer. It is dif­fer­ent for everyone.

This work­shop will help you to find the answers to the ques­tions that con­cern you and your business.

In a hands-on inter­ac­tive online work­shop you will learn to: 

• Ana­lyze your cur­rent sit­u­a­tion and deter­mine your needs. 
• Under­stand income tax deduc­tions and cred­its avail­able to you business. 
• Under­stand the ins and outs of HST. 
• Under­stand the income tax con­se­quences relat­ed to var­i­ous forms of earnings.

This work­shop takes the mys­tery and com­plex­i­ty out of key per­for­mance met­rics. It will show you how to iden­ti­fy the key met­rics for your orga­ni­za­tion, and it will give you a sim­ple tool that can help you track and mon­i­tor your key met­rics on a week­ly basis, in order to improve performance. 

Learn how to find the sweet spot between too much data and not enough, and how to avoid com­mon mis­takes orga­ni­za­tions make when deal­ing with their KPIs. By the end of you the work­shop you will have learned a sim­ple strat­e­gy to keep your fin­ger on the pulse of your busi­ness or orga­ni­za­tion by mon­i­tor­ing its mean­ing­ful metrics.

If you sell prod­ucts online and want to increase the con­ver­sion rate so you can sell more, this two-part series is for you. 

• Under­stand con­ver­sion rates and how increas­ing them can impact your sales.
• Opti­mize your prod­uct pages for your ide­al customers 
• Write com­pelling prod­uct descriptions
• Cre­ate pro­fes­sion­al-look­ing images and videos to pro­mote your products.

Does the idea of mov­ing your busi­ness online sound overwhelming?

Join facil­i­ta­tor Dave Landry to learn about cur­rent trends, plat­form options and e‑commerce best practices. 

This online work­shop is suit­able for all sec­tors and will help you bet­ter under­stand the world of e‑commerce and pro­vide insights on how to tran­si­tion or grow your sales online.

Intro­duc­tion to Export­ing: Are You and your Com­pa­ny Ready to Take on New Mar­kets? This work­shop will explain the require­ments of export­ing into a new mar­ket and help you deter­mine if your busi­ness is ready to go to the next lev­el. You will come away from the work­shop with the foun­da­tion for your cus­tom export plan.

The Busi­ness Mod­el Can­vas is one of the most well-known and relied-upon mod­els used by entre­pre­neurs to trans­form an idea into an orga­nized strat­e­gy and action­able busi­ness plan.

Join us as we prac­tice build­ing a busi­ness idea, using the nine com­po­nents of Busi­ness Can­vas. You can then apply the Busi­ness Can­vas to your own busi­ness ideas.

In busi­ness, the abil­i­ty to deliv­er effec­tive pre­sen­ta­tions that cap­ti­vate, moti­vate or per­suade lenders, prospec­tive clients or poten­tial investors is a crit­i­cal skill. And how you say it is often as impor­tant as what you say. 

In part 1 of this work­shop, you will learn: 

• The four types of audience 
• How to deter­mine your key messages 
• Secrets of effec­tive orga­ni­za­tion and delivery 

Part 2 will include: 

• Tech­niques for persuasion 
• How to han­dle a Q&A
• How to use – and not use – PowerPoint

Suc­cess in busi­ness hinges on a care­ful align­ment of prod­uct and mar­ket. A great prod­uct in the wrong mar­ket can be a cost­ly mis­take that is some­times dif­fi­cult to recov­er from.

Yet, how do you know when a mar­ket is the right one?

Join expe­ri­enced Mar­ket Strate­gist Jan­ice Goguen from OLI­VA Strate­gies to learn tips and tools to deter­mine if a mar­ket is right for your prod­uct or ser­vice. Learn about entry require­ments, trends, and con­sumer pat­terns you need to con­sid­er before enter­ing or expand­ing in a new market.

Intro­duc­ing the Art of Grant Writ­ing: A Com­pre­hen­sive Work­shop” is a 3.5 hour work­shop that pro­vides a com­pre­hen­sive intro­duc­tion to the fun­da­men­tals of grant writ­ing. The work­shop is struc­tured into six sec­tions, each designed to equip learn­ers with the skills nec­es­sary to craft suc­cess­ful grant appli­ca­tions. We will also spend a few min­utes at the end to answer any spe­cif­ic questions.

By the end of this work­shop par­tic­i­pants will be able to:

• effec­tive­ly con­duct grant research 
• prop­er­ly eval­u­ate grant fund­ing opportunities 
• write a com­pre­hen­sive appli­ca­tion package 
• effec­tive­ly sub­mit an appli­ca­tion package 
• strate­gi­cal­ly respond to feed­back and revise appli­ca­tions for future submissions

Find­ing the right price for your prod­uct or ser­vice is an essen­tial for mak­ing sure your busi­ness is com­pet­i­tive and prof­itable. Part one will cover: 

• Know­ing your bud­get, includ­ing fixed and vari­able costs 

• Under­stand­ing the influ­ence of fixed and vari­able costs on your pricing 

• Under­stand­ing the dif­fer­ence between mar­gin and markup 

• How to find your posi­tion in the market 

By the end of Part 1 you’ll devel­op a first draft of your cost per unit (CPU).  

Find­ing the right price for your prod­uct or ser­vice is an essen­tial for mak­ing sure your busi­ness is com­pet­i­tive and prof­itable. Part two will cover: 

• Under­stand­ing what influ­ences your pricing 

• Under­stand­ing markups via dis­tri­b­u­tion channels 

• Pric­ing tech­niques for retail and online stores and/​or

• Pric­ing tech­niques for small-and-medi­um manufacturers

• Pric­ing tech­niques for the ser­vice indus­try* (depend­ing on requests of participants) 

By the end of Part 2 you will be able to draft your mar­ket entry strat­e­gy, based on costs and distribution.

Learn how to make your busi­ness more sus­tain­able – and ben­e­fit from more than just ener­gy and cost savings! 

This engag­ing and inter­ac­tive two-part online work­shop series is for busi­ness own­ers and employ­ees who want to save ener­gy and mon­ey while grow­ing their busi­ness­es. You’ll learn about sim­ple actions you can take, and how you can mar­ket your pos­i­tive actions to pro­mote and grow your business. 

In part 1 you will learn: 

• How to cre­ate a sim­ple sus­tain­abil­i­ty plan 

• Where to find the biggest sav­ings and have the great­est impact 

• Best prac­tices from busi­ness­es large and small 

Part 2 will include: 

• More ener­gy sav­ing and waste reduc­tion opportunities 

• How busi­ness­es can use their sus­tain­abil­i­ty cre­den­tials to pro­mote and mar­ket themselves

Run­ning a busi­ness involves jug­gling many projects, but many SMEs don’t have any­one on staff with for­mal Project Man­age­ment (PM) train­ing. Project Man­age­ment Lite will help you learn to apply PM prin­ci­ples to increase your success. 

This two-part course will cov­er every­thing from defin­ing your scope, esti­mat­ing work and costs, estab­lish­ing a plan, ini­ti­at­ing the project, using met­rics to track your progress, and har­vest­ing lessons-learned at closing. 

By the end of this work­shop you will be able to: 

• Rec­og­nize key PM concepts 

• Under­stand the dif­fer­ent stages of a project, and the inputs/​outputs need­ed at each stage 

• Iden­ti­fy met­rics for track­ing progress 

• Ana­lyze project per­for­mance and deter­mine required actions 

• Eval­u­ate what went well and should be repeat­ed, and what went wrong and should be avoided 

This work­shop is for you if: 

• You strug­gle to keep your projects on time and on budget 

• You don’t have much for­mal PM experience 

• You are look­ing for ways to increase your success

En tant qu’en­tre­pre­neurs, nous savons que la ges­tion du stress financier peut être un défi de taille, non seule­ment pour vous-mêmes, mais aus­si pour vos pré­cieux employés. Imag­inez une équipe où le stress financier est trans­for­mé en moti­va­tion, où la con­fi­ance finan­cière est un moteur de pro­duc­tiv­ité et d’é­panouisse­ment pro­fes­sion­nel. La sta­bil­ité finan­cière est bien plus qu’un objec­tif per­son­nel ; elle est le fonde­ment d’une entre­prise solide et résiliente. 

Dans la pre­mière par­tie de l’atelier, l’animateur abor­dera les sujets tels que la lit­téra­cie finan­cière, les habi­tudes finan­cières pos­i­tives, les dif­férents porte­feuilles d’investissement, bâtir un bureau de crédit, bâtir son pro­pre bud­get, l’importance de l’attitude et de la con­fi­ance en soi, et bien plus encore. L’objectif est de trans­former la per­cep­tion de l’ar­gent des par­tic­i­pants et à leur fournir des infor­ma­tions essen­tielles pour un bien-être financier. 

Dans la deux­ième par­tie, l’ap­proche sera axée sur des aspects pra­tiques, où l’an­i­ma­teur tra­vaillera de manière inter­ac­tive avec les par­tic­i­pants, adop­tant une approche sans juge­ment pour éla­bor­er un por­trait réal­iste de leur sit­u­a­tion financière. 

Les par­tic­i­pants devront avoir à portée de main leurs revenus et dépens­es men­su­els afin de les inté­gr­er dans un fichi­er Excel partagé pen­dant l’exercice. 

Il est impor­tant de not­er que cette activ­ité se déroule de manière indi­vidu­elle. L’an­i­ma­teur met­tra l’ac­cent sur des affir­ma­tions pos­i­tives et puis­santes, encour­ageant une atti­tude proac­tive pour cul­tiv­er une con­fi­ance en soi solide. 

En investis­sant dans cette for­ma­tion, vous investis­sez dans le bien-être de vos employés et dans la san­té finan­cière de votre entre­prise. Offrez-leur les out­ils dont ils ont besoin pour prospér­er, pour qu’ils puis­sent con­tribuer pleine­ment à la crois­sance de votre entreprise.

Think of all of the issues in your busi­ness as mon­keys jump­ing around your work­place cre­at­ing chaos. You can deal with the prob­lem by shut­ting them all in a room where you don’t have to look at them — but you’ll still know they’re there. 

Facil­i­ta­tor Andy Clark will teach you how to get rid of those mon­keys per­ma­nent­ly to move for­ward and achieve results in your business. 

This two-hour online work­shop will help you: 

• Cre­ate a meet­ing struc­ture that allo­cates ample time for resolv­ing issues 
• Apply a sys­tem for iden­ti­fy­ing and resolv­ing the high­est pri­or­i­ty issues in your business 
• Get to the root of an issue rather than deal­ing only with its symptoms

AI (Arti­fi­cial Intel­li­gence) becom­ing much more com­mon­place today and Chat­G­PT, an advanced chat bot, and free infor­ma­tion­al resource, has become a pop­u­lar way to sup­port mar­ket­ing efforts. Though it may seem scary or inau­then­tic to some to use tools like Chat­G­PT, it actu­al­ly pro­vides a way for you to improve your mar­ket­ing, stay more con­sis­tent and still be true to who you are. 

Chat­G­PT pro­vides an oppor­tu­ni­ty for busi­ness­es to save a tremen­dous amount of time and cre­ate some pret­ty amaz­ing con­tent for their marketing. 

By the end of this work­shop par­tic­i­pants will be able to: 

• Under­stand what Chat­GTP is, how to get it, and how to use it 
• Learn how to cre­ate com­mands that gen­er­ate bet­ter out­put from ChatGPT 
• Gen­er­ate ideas for and write mar­ket­ing con­tent using ChatGPT 
• Under­stand the capa­bil­i­ties and lim­i­ta­tions of ChatGPT 

This work­shop is great for any­one who does mar­ket­ing for any type or size of business. 

Facil­i­tat­ed by Hay­ley Bohan, Mar­ket­ing on Purpose 

With its cre­ative and ana­lyt­i­cal mind, its brand expe­ri­ence Hay­ley has the strongest desire to prove that brands that do good do bet­ter. Find in Hay­ley a raw, truth-telling and pas­sion­ate coach.

This work­shop is designed for small busi­ness own­ers who are frus­trat­ed by inef­fi­cien­cy in their busi­ness – and by all of the time, ener­gy, and mon­ey that are wast­ed as a result. Atten­dees will learn the 4‑part oper­at­ing struc­ture that dri­ves effi­cien­cy and busi­ness growth, and how to imple­ment it into their busi­ness. This is an essen­tial struc­ture that, unfor­tu­nate­ly, is miss­ing in most small busi­ness­es. With­out it, it is almost impos­si­ble to sus­tain­ably and effi­cient­ly grow a small business.

The train­ing will allow par­tic­i­pants to dis­cov­er cur­rent trends and issues relat­ed to social media. The sec­ond part of the work­shop will con­sist of estab­lish­ing your co-op’s social media strat­e­gy by explor­ing the com­po­si­tion of the mes­sage, how to broad­en its audi­ence and pro­gram­ming tools.

• Set orga­ni­za­tion­al goals on social media

• Cre­ate the per­sona of the organization

• List the themes of the plat­forms used

• Dis­cov­er cur­rent trends on social media

• Explain the dif­fer­ent types of junk on social media

• Iden­ti­fy pro­gram­ming tools
  

Being suc­cess­ful in sales requires much more than know­ing your product/​service. By devel­op­ing and imple­ment­ing a sales process, you can build inter­nal capac­i­ty so that all employ­ees can use be suc­cess­ful in sales. Increased sales will gen­er­ate a bet­ter bot­tom line. This pro­vides you with more future busi­ness options; includ­ing invest­ing for growth.

Most entre­pre­neurs have big goals but no clear path to hit­ting them. They waste time, mon­ey, and resources on things that don’t move them for­ward. You’ll walk away from this 2 part work­shop know­ing exact­ly where to focus in the next 90 days to grow your busi­ness and make this your best year ever. 

Part 1: Get crys­tal clear on your goals for 2023 & Iden­ti­fy your biggest oppor­tu­ni­ties for growth 

• Define your most impor­tant busi­ness goals for 2023 (while learn­ing how to avoid the mis­takes most peo­ple make when goal setting) 
• Learn the 4 biggest rea­sons most busi­ness strate­gies don’t deliv­er results & how to cre­ate one that does 
• Audit your busi­ness across the 5 areas that most con­tribute to suc­cess so that you under­stand exact­ly what is and isn’t work­ing right now 
• Ana­lyze the data you do have and iden­ti­fy what else you need to make informed strate­gic decisions 
• Uncov­er your biggest oppor­tu­ni­ties for growth

Part 2: Build a 90 day action plan that’s going to deliv­er big results & Set up sys­tems for success 

• Clear­ly define your top pri­or­i­ties for your busi­ness this year 
• Iden­ti­fy the spe­cif­ic strat­e­gy that will empow­er you to hit or exceed your goals 
• Break down your strat­e­gy into spe­cif­ic and action­able projects you can begin exe­cut­ing on immediately 
• Learn how to hold your team (or your­self!) account­able & aligned to the strat­e­gy despite distractions 
• Iden­ti­fy the most impor­tant met­rics to track in your busi­ness so you can make sol­id strate­gic deci­sions going forward 
• Learn what suc­cess­ful entre­pre­neurs are doing dif­fer­ent­ly to suc­ceed in their strate­gic action plans

This work­shop is for you if.…. 

You have ambi­tious goals for the next 12 months but don’t quite know how you’re going to hit them (or you don’t even have clear­ly defined goals) 

You’re try­ing to do all the right things to move your busi­ness for­ward but aren’t see­ing the results you want 

You’re grow­ing your rev­enue here and there, but it always feels like one step for­ward, two steps back instead of the expo­nen­tial growth you’re after (or you’ve grown so fast you’re feel­ing scat­tered in a mil­lion directions) 

You don’t have a crys­tal clear plan on where to focus when you sit down to work each day and you feel you could be more pro­duc­tive with your time 

Strate­gic plan­ning sounds too intim­i­dat­ing — you want a frame­work that is sim­ple and will actu­al­ly help you move forward. 

Tru­ly suc­cess­ful small busi­ness­es are prof­itable, they make a pos­i­tive impact in their com­mu­ni­ties, and they are enjoy­able for the own­ers and, ide­al­ly, for all team mem­bers of the busi­ness. Prof­it-Impact-Enjoy­ment is the new triple bot­tom line for small busi­ness­es. But how do you mea­sure suc­cess in these areas? How do you set goals in each area, and how do you mea­sure progress? How does each area affect the others? 

This work­shop will show you the ben­e­fits of this new triple bot­tom line approach, and it will give you prac­ti­cal tips and tools to cre­ate goals and imple­ment strate­gies to increase the lev­el of prof­it, impact, and enjoy­ment in your business.

Busi­ness own­er­ship struc­tures can be com­bined like puz­zle pieces, to make sure you have the right legal, finan­cial and per­son­al pro­tec­tions in place. Have you set up your busi­ness cor­rect­ly? Are you max­i­miz­ing your tax effi­cien­cies? Do you need to access cap­i­tal? When is the right time to incor­po­rate? What is a co-op and should I con­sid­er that? 

This 90-minute course will help you under­stand the dif­fer­ent options avail­able to you in New Brunswick, and how to choose the right one for you.