Wendy Keats

Wendy Keats
Keats & Associates English
Wendy Keats is an orga­ni­za­tion­al devel­op­ment con­sul­tant with near­ly 40 years of expe­ri­ence work­ing with non-prof­its, small busi­ness­es, co-oper­a­tives, social enter­prise, large cor­po­ra­tions, and all lev­els of gov­ern­ment. She excels in train­ing and facil­i­ta­tion, gov­er­nance, research, orga­ni­za­tion­al devel­op­ment, strate­gic plan­ning, eval­u­a­tion, and con­flict man­age­ment. Wendy is also cer­ti­fied medi­a­tor and spent a decade as a fac­ul­ty mem­ber of the Uni­ver­si­ty of Prince Edward Island’s Cen­tre for Con­flict Stud­ies where she taught inter­est-based nego­ti­a­tion, medi­a­tion, facil­i­ta­tion and com­mu­ni­ca­tion skills to busi­ness own­ers, senior man­agers, non prof­its, and oth­ers seek­ing to improve their man­age­ment and gov­er­nance skills. She has facil­i­tat­ed hun­dreds of ses­sions using inter­est-based approach­es that ensure peo­ple feel heard and able to mean­ing­ful­ly con­tribute. Wendy also spe­cial­izes in con­duct­ing needs assess­ments and eval­u­a­tions for com­mu­ni­ty-based pro­grams and is an approved eval­u­a­tor for the fed­er­al government.


  • Communications
  • Entrepreneurship
  • Leadership
  • Human Resources
  • Financial Management
  • Operations Management
  • Governance
  • Strategic Planning
  • Commercialization / Innovation
  • Gender Equality
  • Skills Development


For more information visit ProfitLearn or Training for the Non-Profit Sector

Measuring and Evaluating Impact

In today’s not-for-profit and social enterprise world, everyone from government to foundations, angel investors, consumers, and volunteers want to know what kind of a difference is being made by our organizations. It is important to be able to demonstrate the value and impact of the work we are doing, and this goes beyond anecdotal stories, to the measurement of impact and social return on investment.

Included in this interactive workshop are topics such as:

  • What do You Want to Know and Show?
  • Mapping Your Information Needs
  • Measuring Impact and Demonstrating Value
  • Social Return on Investment (SROI)
  • How to use Performance Indicators
  • Collecting and Analysing Data
  • Using and Sharing Results
Good Governance in Non Profits, Co-ops and Social Enterprise

This interactive course is designed for boards, directors and senior staff of non profits and aimed at building their knowledge and skills for good governance.  Topics include:

• The Role and Legal Responsibilities of a Board and Directors

• Code of Conduct and Conflict of Interest

• Efficient Board and Committee meetings

• Priority Results Agendas and Minutes

• Decision-Making Processes

• Monitoring and Measuring Performance

Social Enterprise

A social enterprise is a business with social goals that sells products/services in the marketplace and reinvests its profits into social, environmental or cultural goals. This course is geared to anyone interested in learning more about how the social enterprise model can meet their goals. Participants will come away with a deeper understanding of what a social enterprise is and:

  • Learn about the opportunities for social enterprise
  • Better understand the risks and challenges 
  • Gain tools to help assess if social enterprise will work for your business idea
  • Learn about the various structures of social enterprise
  • Find out about resources to support social enterprise in New Brunswick and beyond
Making the Shift to Social Enterprise

This course focuses on the organizational and governance changes that need to take place for a traditional non-profit to successfully move into the social enterprise arena. It is particularly relevant to the Boards and senior staff of non profits however also of interest to funders and others interested in the emerging field of social enterprise.  Through presentations, interactive group exercises, and case studies participants will learn:

  • How to determine if social enterprise is right for their organization
  • How to assess their non-profit’s readiness and capacity
  • How to assess the feasibility of their business ideas
  • The keys to launching a successful social enterprise 
  • What resources are available to help in NB
Developing Effective Vision and Mission Statements

Non profits must have a clear Vision and Mission to effectively develop strategies, programs and services that achieve their goals and to monitor and measure their progress. This interactive course is designed for Boards and staff of non profits who will learn:

  • how to write an effective Vision statement and why it is important for your organization
  • how to write an effective Mission Statement and use it to garner support
  • how to use Vision and Mission Statements in monitoring and measuring your progress
Social Finance and Social Innovation

Times are changing for nonprofits in Canada.

Funding through grants and donations is going the way of the dodo bird and being used less and less by government and foundations. Today, organizations are being expected to use social innovation and new tools under the social finance umbrella such as impact investing, outcomes-based funding, social procurement, and even investor tax credits to fund many of their programs and services.

Learn more about these new tools and about the federal government's Investment Readiness and Social Finance Funds that are rolling out across the country. This workshop is geared to anyone who wants to learn more about the new way forward in financing co-ops, social enterprise, and community initiatives.