Janice Goguen

Oliva Strategies Inc. English, French
Expertise
- Communications
- Entrepreneurship
- Human Resources
- Marketing
- Strategic Planning
- Trade / Export
- Skills Development
Workshops
For more information visit ProfitLearn or Training for the Non-Profit Sector
Pricing Essentials
Setting the right price is key to both profitability and competitiveness. This practical workshop will guide you through the full pricing process — from understanding your costs to developing a market-ready strategy. You’ll leave with the tools and knowledge needed to price your product or service confidently and effectively.
You’ll learn to:
- Calculate your cost per unit by identifying fixed and variable costs
- Understand the difference between margin and markup
- Determine your market positioning
- Explore internal and external factors that influence pricing
- Apply pricing techniques for retail, manufacturing, or service-based businesses
- Build a pricing strategy aligned with your business model and growth plans
Introduction to Exporting: Is Your Company Ready?
Thinking about exporting? This workshop will walk you through the key requirements to enter a new market and help you assess if your business is ready to scale globally. You’ll leave with the foundation of your personalized export plan.
Market Analysis: Choosing the Right Market
Is This the Right Market for You?
Success in business depends on aligning the right product with the right market. A great product in the wrong market can be costly and hard to recover from.
In this workshop, you will learn to:
- Identify market fit for your product or service
- Analyze trends, buying patterns, and market dynamics
- Understand key entry requirements and avoid costly missteps
Module 2: Setting up for Success
What you control
- Understand cost of goods
- Quantify production capacity and capabilities
- Costs for distribution & logistics
- Metrics to measure performance
The numbers in depth
- Detailed cost of goods sold analysis
- Defining margin vs. mark up
- Conduct a category review
- Explore category margins
- Calculating price-based costing vs. mark up