Janice Goguen

Janice Goguen
Oliva Strategies Inc. English, French
Jan­ice Goguen, Mar­ket Expan­sion Strate­gist Jan­ice Goguen, Pres­i­dent and Co-founder of OLI­VA Strate­gies brings an impres­sive glob­al back­ground in busi­ness devel­op­ment to her con­sult­ing roles. She has more than 25 years of expe­ri­ence in fed­er­al eco­nom­ic devel­op­ment as an offi­cer, man­ag­er and exec­u­tive. Since launch­ing her con­sul­tant prac­tice in 2013, Jan­ice has pro­vid­ed advice and coach­ing to dozens of orga­ni­za­tions and com­pa­nies seek­ing to acquire the skills and know-how to grow through export devel­op­ment. She has devel­oped and deliv­ered numer­ous train­ing work­shops and webi­na­rs on export-relat­ed top­ics and has coached sev­er­al SMEs in the exe­cu­tion of their export plans. Jan­ice is known for her sol­id, evi­dence-based approach to export plan­ning, ground­ed in research gath­ered through doc­u­men­ta­tion, online sur­veys and stake­hold­er interviews.


  • Communications
  • Entrepreneurship
  • Human Resources
  • Marketing
  • Strategic Planning
  • Trade / Export
  • Skills Development


For more information visit ProfitLearn or Training for the Non-Profit Sector

Pricing (Part 1): Knowing Your Cost per Unit

Finding the right price for your product or service is an essential for making sure your business is competitive and profitable. Part one will cover:


  • Knowing your budget, including fixed and variable costs

  • Understanding the influence of fixed and variable costs on your pricing

  • Understanding the difference between margin and markup

  • How to find your position in the market


By the end of Part 1 you’ll develop a first draft of your cost per unit (CPU).   

Pricing (Part 2): Finding Your Price Point

Finding the right price for your product or service is an essential for making sure your business is competitive and profitable. Part two will cover:


  • Understanding what influences your pricing

  • Understanding markups via distribution channels

  • Pricing techniques for retail and online stores and/or

  • Pricing techniques for small-and-medium manufacturers

  • Pricing techniques for the service industry* (depending on requests of participants)

By the end of Part 2 you will be able to draft your market entry strategy, based on costs and distribution.

Introduction to Exporting: Is Your Company Ready?

Introduction to Exporting: Are You and your Company Ready to Take on New Markets? This workshop will explain the requirements of exporting into a new market and help you determine if your business is ready to go to the next level. You will come away from the workshop with the foundation for your custom export plan.

Market Analysis: Choosing the Right Market

Success in business hinges on a careful alignment of product and market. A great product in the wrong market can be a costly mistake that is sometimes difficult to recover from.

Yet, how do you know when a market is the right one?

Join experienced Market Strategist Janice Goguen from OLIVA Strategies to learn tips and tools to determine if a market is right for your product or service. Learn about entry requirements, trends, and consumer patterns you need to consider before entering or expanding in a new market.

Module 2: Setting up for Success

What you control

  • Understand cost of goods
  • Quantify production capacity and capabilities
  • Costs for distribution & logistics
  • Metrics to measure performance

The numbers in depth

  • Detailed cost of goods sold analysis
  • Defining margin vs. mark up
  • Conduct a category review
  • Explore category margins
  • Calculating price-based costing vs. mark up