Janice Goguen

Janice Goguen
Oliva Strategies Inc. English, French
Janice Goguen, Market Expansion Strategist Janice Goguen, President and Co-founder of OLIVA Strategies brings an impressive global background in business development to her consulting roles. She has more than 25 years of experience in federal economic development as an officer, manager and executive. Since launching her consultant practice in 2013, Janice has provided advice and coaching to dozens of organizations and companies seeking to acquire the skills and know-how to grow through export development. She has developed and delivered numerous training workshops and webinars on export-related topics and has coached several SMEs in the execution of their export plans. Janice is known for her solid, evidence-based approach to export planning, grounded in research gathered through documentation, online surveys and stakeholder interviews.

Expertise

  • Communications
  • Entrepreneurship
  • Human Resources
  • Marketing
  • Strategic Planning
  • Trade / Export
  • Skills Development

Workshops

For more information visit ProfitLearn or Training for the Non-Profit Sector

Pricing Essentials

Setting the right price is key to both profitability and competitiveness. This practical workshop will guide you through the full pricing process — from understanding your costs to developing a market-ready strategy. You’ll leave with the tools and knowledge needed to price your product or service confidently and effectively.


You’ll learn to:

  • Calculate your cost per unit by identifying fixed and variable costs
  • Understand the difference between margin and markup
  • Determine your market positioning
  • Explore internal and external factors that influence pricing
  • Apply pricing techniques for retail, manufacturing, or service-based businesses
  • Build a pricing strategy aligned with your business model and growth plans
Introduction to Exporting: Is Your Company Ready?

Thinking about exporting? This workshop will walk you through the key requirements to enter a new market and help you assess if your business is ready to scale globally. You’ll leave with the foundation of your personalized export plan.


Market Analysis: Choosing the Right Market

Is This the Right Market for You?

Success in business depends on aligning the right product with the right market. A great product in the wrong market can be costly and hard to recover from.

In this workshop, you will learn to:

  • Identify market fit for your product or service
  • Analyze trends, buying patterns, and market dynamics
  • Understand key entry requirements and avoid costly missteps
Module 2: Setting up for Success

What you control

  • Understand cost of goods
  • Quantify production capacity and capabilities
  • Costs for distribution & logistics
  • Metrics to measure performance

The numbers in depth

  • Detailed cost of goods sold analysis
  • Defining margin vs. mark up
  • Conduct a category review
  • Explore category margins
  • Calculating price-based costing vs. mark up