Heather Deveaux

Heather Deveaux
Heather Deveaux - Instructional Design English
Heather Deveaux is an experienced instructional designer based in Nova Scotia. She has been creating learning opportunities and developing curriculum since her career began in 2000 in the Canadian Armed Forces. She has created thousands of hours of curriculum since then. When she created her first online course in 2008, Facebook wasn’t even a household name. A pioneer in online learning, Heather’s first online course is still in circulation today and many of her courses continue to generate revenue for her former clients to this day. As a Lead Instructional Designer, Heather Deveaux holds a Master of Adult Education degree. She holds a Bachelor of Arts Community Studies degree with a focus on community economic development. Over the years, Heather has become a Certified Coach Practitioner, an experienced Train-the-Trainer, and a Certified Instructor and Tutor. She is a regular guest on CBC radio and has been nominated for the RBC Women of Influence Award in both 2021 and 2022, is a semi-finalist for the Entrepreneurs and Innovators Small Business Global Impact Award 2022, the Chamber of Commerce Innovation and Advancement Award 2022 and is highly involved in the economic development of rural regions through the development and delivery of professional development programming. Heather has worked with companies from 8 countires to develop courses in a variety of areas including business development, self-improvement, finance, professional education, mental health awareness, workplace health, micro-credentials, and more.

Expertise

  • Communications
  • Entrepreneurship
  • Leadership
  • Operations Management
  • Skills Development

Workshops

For more information visit ProfitLearn or Training for the Non-Profit Sector

Digital Marketing for Nonprofits: Build Your Online Presence

A practical, right‑sized guide to nonprofit digital marketing—brand clarity, audience focus, website and channel optimization, email strategy, donation platform UX, and ethical AI for content.

By the end of this workshop, participants will be able to:

  • Define a clear and consistent brand, including mission‑aligned messaging, tone, and visuals.
  • Identify and segment target audiences, tailoring content to donors, clients, volunteers, and partners.
  • Audit and improve their website for clarity, usability, mobile responsiveness, and mission alignment.
  • Select and focus social media channels based on audience habits and organizational goals.
  • Build an email marketing strategy that nurtures relationships and drives action.
  • Evaluate and optimize donation platforms for user experience, trust‑building, and conversion.
  • Apply AI tools effectively for writing, editing, design, and content planning—while protecting accuracy, tone, and authenticity.