Hayley Bohan

With almost twenty years in progressively senior marketing roles, this award winning marketer has been at the heart of many beloved brands, including Canadian favorites Moose Light, Alexander Keith’s and Swiss Chalet. In 2017, she founded Marketing On Purpose where she helps small business owners create standout brands worth falling in love with. Throughout her career, she’s launched several brands and line extensions, re-positioned brands, and managed hundreds of promotions as well as multiple TV, radio, online, email, loyalty and traditional media campaigns. She is highly skilled in working with brands across an array of industries to create their “digital voices” and drive customer engagement. She is the creator of the Brand-Worth-Loving Method to help small businesses stand out and position themselves for deeper customer connections, as well as the creator of the ACRE Growth System to help them create marketing plans that take their businesses to the next level of impact and growth.

Expertise

Marketing

Workshops

For more information visit ProfitLearn or Training for the Non-Profit Sector

Building Your Buyer Persona

To create marketing that truly works, you need to know more than just your customer’s age and location — you need to understand what makes them buy.

This workshop guides you step-by-step through identifying your ideal customer, conducting meaningful research, and building a buyer persona you can use in all your marketing.

You’ll learn to:

Pinpoint your ideal customer using four key criteria
Understand what a buyer persona is — and how to use it
Conduct interviews to uncover real buying triggers
Use the “social media snooping” technique to enhance your research
Analyze your findings and build a complete Buyer Persona with your coach

Who should attend:

Entrepreneurs, aspiring entrepreneurs, and anyone involved in marketing who wants to attract the right clients with the right message.

Build an organic Facebook Strategy that drives sales

Most businesses are using Facebook, but their efforts are not paying off because just posting about what you sell is a turn-off that doesn't translate into sales. Learn how to create a Facebook strategy unique to your business that will help you get more engagement and more sales for your efforts.

Create a strategy that encourages connection and loyalty, and makes it easier to come up with ideas.
Sell on Facebook without being sale-sy and turning off your fans.
Boost engagement and conversion just by changing how you post.

Increase Sales with Better Product Pages

If you sell products online and want to increase the conversion rate so you can sell more, this two-part series is for you.

Understand conversion rates and how increasing them can impact your sales.
Optimize your product pages for your ideal customers
Write compelling product descriptions
Create professional-looking images and videos to promote your products.

Boost Engagement on Facebook

Want to turn your followers into buyers and stop guessing what to post? This 2-part workshop is designed to help you create content that connects, converts, and saves you time.

Part 1: Create Posts That Engage (and Convert)

Struggling with low engagement or not sure what to post? In this session, you’ll learn how to:

Post with purpose to attract buyers — not just likes
Find the right content mix for your business
Increase engagement and visibility with simple tips
Use the Facebook Publishing Tool to streamline your process

Part 2: Understand Your Analytics & Save Time

Posting is only half the battle — knowing what works is the other half. In this session, you’ll learn to:

Make sense of Facebook Insights and post performance
Repurpose your best posts to get more with less effort
Schedule a month of content in advance with time-saving tools

Perfect for entrepreneurs who want to stop winging it and start winning with their content.

Speed Up and Improve Your Marketing with ChatGPT

Facilitated by Hayley Bohan, Marketing on Purpose

With its creative and analytical mind, its brand experience Hayley has the strongest desire to prove that brands that do good do better. Find in Hayley a raw, truth-telling and passionate coach.

AI (Artificial Intelligence) becoming much more commonplace today and ChatGPT, an advanced chat bot, and free informational resource, has become a popular way to support marketing efforts. Though it may seem scary or inauthentic to some to use tools like ChatGPT, it actually provides a way for you to improve your marketing, stay more consistent and still be true to who you are.

ChatGPT provides an opportunity for businesses to save a tremendous amount of time and create some pretty amazing content for their marketing.

By the end of this workshop participants will be able to:

Understand what ChatGTP is, how to get it, and how to use it
Learn how to create commands that generate better output from ChatGPT
Generate ideas for and write marketing content using ChatGPT
Understand the capabilities and limitations of ChatGPT

This workshop is great for anyone who does marketing for any type or size of business.