Hayley Bohan
Marketing On Purpose (external website)
English
With almost twenty years in progressively senior marketing roles, this award winning marketer has been at the heart of many beloved brands, including Canadian favorites Moose Light, Alexander Keith’s and Swiss Chalet. In 2017, she founded Marketing On Purpose where she helps small business owners create standout brands worth falling in love with. Throughout her career, she’s launched several brands and line extensions, re-positioned brands, and managed hundreds of promotions as well as multiple TV, radio, online, email, loyalty and traditional media campaigns. She is highly skilled in working with brands across an array of industries to create their “digital voices” and drive customer engagement. She is the creator of the Brand-Worth-Loving Method to help small businesses stand out and position themselves for deeper customer connections, as well as the creator of the ACRE Growth System to help them create marketing plans that take their businesses to the next level of impact and growth.
Expertise
- Marketing
Workshops
For more information visit ProfitLearn or Training for the Non-Profit Sector
Building Your Buyer Persona
To create marketing that truly works, you need to know more than just your customer’s age and location — you need to understand what makes them buy.
This workshop guides you step-by-step through identifying your ideal customer, conducting meaningful research, and building a buyer persona you can use in all your marketing.
You’ll learn to:
- Pinpoint your ideal customer using four key criteria
- Understand what a buyer persona is — and how to use it
- Conduct interviews to uncover real buying triggers
- Use the “social media snooping” technique to enhance your research
- Analyze your findings and build a complete Buyer Persona with your coach