Hayley Bohan

Hayley Bohan
Marketing On Purpose (external website)
English
With almost twenty years in progressively senior marketing roles, this award winning marketer has been at the heart of many beloved brands, including Canadian favorites Moose Light, Alexander Keith’s and Swiss Chalet. In 2017, she founded Marketing On Purpose where she helps small business owners create standout brands worth falling in love with. Throughout her career, she’s launched several brands and line extensions, re-positioned brands, and managed hundreds of promotions as well as multiple TV, radio, online, email, loyalty and traditional media campaigns. She is highly skilled in working with brands across an array of industries to create their ​“digital voices” and drive customer engagement. She is the creator of the Brand-Worth-Loving Method to help small businesses stand out and position themselves for deeper customer connections, as well as the creator of the ACRE Growth System to help them create marketing plans that take their businesses to the next level of impact and growth.

Expertise

  • Marketing

Workshops

For more information visit ProfitLearn or Training for the Non-Profit Sector

Building Your Buyer Persona

Please note this is a series of 3 one-hour online workshops and 1 hour of coaching per participant.


No matter where you spend your marketing time and dollars, to create effective marketing that drives buying behaviour you must identify and understand your ideal customers. You need to know more than just their demographics and your assumptions. 

This workshop takes you from identifying who your ideal customer is to the primary research you need to truly learn how to motivate buying behaviour to creating a comprehensive buyer persona to use in all your marketing efforts moving forward. 

  • Determine who exactly your ideal customer is based on four key criteria.
  • Discover what a buyer persona is and how you can use it in your marketing.
  • Discover the interview technique and questions you need to ask do you can identify the real triggers for your buyers
  • Research ideal clients on Social Media using the snooping technique to augment your primary research.
  • Interpret your research with your coach to create a comprehensive Buyer Persona.

Entrepreneurs, potential entrepreneurs, marketing staff will benefit from participating in this series.

Build an organic Facebook Strategy that drives sales

Most businesses are using Facebook, but their efforts are not paying off because just posting about what you sell is a turn-off that doesn't translate into sales. Learn how to create a Facebook strategy unique to your business that will help you get more engagement and more sales for your efforts.

  • Create a strategy that encourages connection and loyalty, and makes it easier to come up with ideas.
  • Sell on Facebook without being sale-sy and turning off your fans.
  • Boost engagement and conversion just by changing how you post.
Increase Sales with Better Product Pages

If you sell products online and want to increase the conversion rate so you can sell more, this two-part series is for you. 

  • Understand conversion rates and how increasing them can impact your sales.
  • Optimize your product pages for your ideal customers 
  • Write compelling product descriptions
  • Create professional-looking images and videos to promote your products.
Boost Engagement on Facebook

Part 1: Create posts that engage and help turn followers into buyers.

This workshop is right for you if you are struggling to get engagement on your posts, you can't figure out what to post, and you want an easier process for posting.

  • Understand the difference between posting to post and posting to create buyers
  • Determine the right content mix for your business
  • Learn tips that will help you increase post engagement and visibility
  • Learn how to use Facebook Publishing Tool


Part 2: Analytics: understand your insights & save time

This workshop is right for you if you want to understand how your posts are performing and continually improve your engagement results.

  • Learn how to use Facebook Insights, and how evaluate your posts.
  • Discover and experiment with repurposing posts so you don't always have to come up with new ideas.
  • Learn time-saving tips that will help you schedule a month of posts at a time.

Speed Up and Improve Your Marketing with ChatGPT

Facilitated by Hayley Bohan, Marketing on Purpose

With its creative and analytical mind, its brand experience Hayley has the strongest desire to prove that brands that do good do better. Find in Hayley a raw, truth-telling and passionate coach.

AI (Artificial Intelligence) becoming much more commonplace today and ChatGPT, an advanced chat bot, and free informational resource, has become a popular way to support marketing efforts. Though it may seem scary or inauthentic to some to use tools like ChatGPT, it actually provides a way for you to improve your marketing, stay more consistent and still be true to who you are.

ChatGPT provides an opportunity for businesses to save a tremendous amount of time and create some pretty amazing content for their marketing.

By the end of this workshop participants will be able to:

  • Understand what ChatGTP is, how to get it, and how to use it
  • Learn how to create commands that generate better output from ChatGPT
  • Generate ideas for and write marketing content using ChatGPT
  • Understand the capabilities and limitations of ChatGPT


This workshop is great for anyone who does marketing for any type or size of business.