Hayley Bohan

Hayley Bohan
Marketing On Purpose (external website)
English
With almost twenty years in progressively senior marketing roles, this award winning marketer has been at the heart of many beloved brands, including Canadian favorites Moose Light, Alexander Keith’s and Swiss Chalet. In 2017, she founded Marketing On Purpose where she helps small business owners create standout brands worth falling in love with. Throughout her career, she’s launched several brands and line extensions, re-positioned brands, and managed hundreds of promotions as well as multiple TV, radio, online, email, loyalty and traditional media campaigns. She is highly skilled in working with brands across an array of industries to create their ​“digital voices” and drive customer engagement. She is the creator of the Brand-Worth-Loving Method to help small businesses stand out and position themselves for deeper customer connections, as well as the creator of the ACRE Growth System to help them create marketing plans that take their businesses to the next level of impact and growth.

Expertise

  • Marketing

Workshops

For more information visit ProfitLearn or Training for the Non-Profit Sector

Building Your Buyer Persona

To create marketing that truly works, you need to know more than just your customer’s age and location — you need to understand what makes them buy.


This workshop guides you step-by-step through identifying your ideal customer, conducting meaningful research, and building a buyer persona you can use in all your marketing.


You’ll learn to:

  • Pinpoint your ideal customer using four key criteria
  • Understand what a buyer persona is — and how to use it
  • Conduct interviews to uncover real buying triggers
  • Use the “social media snooping” technique to enhance your research
  • Analyze your findings and build a complete Buyer Persona with your coach
Build an organic Facebook Strategy that drives sales

Most businesses are using Facebook, but their efforts are not paying off because just posting about what you sell is a turn-off that doesn't translate into sales. Learn how to create a Facebook strategy unique to your business that will help you get more engagement and more sales for your efforts.

Participants will learn how to:

  • Create a strategy that encourages connection and loyalty, and makes it easier to come up with ideas.
  • Sell on Facebook without being sale-sy and turning off your fans.
  • Boost engagement and conversion just by changing how you post.
Increase Sales with Better Product Pages

If you sell products online and want to increase your conversion rate, this series is for you. Learn how to turn more browsers into buyers with simple, proven strategies.

You’ll learn to:

  • Understand and track conversion rates
  • Optimize your product pages for your target audience
  • Write product descriptions that sell
  • Create eye-catching images and videos that build trust and drive sales
Boost Engagement on Facebook

Want to turn your followers into buyers and stop guessing what to post? This 2-part workshop is designed to help you create content that connects, converts, and saves you time.

Part 1: Create Posts That Engage (and Convert)

Struggling with low engagement or not sure what to post? In this session, you’ll learn how to:

  • Post with purpose to attract buyers — not just likes
  • Find the right content mix for your business
  • Increase engagement and visibility with simple tips
  • Use the Facebook Publishing Tool to streamline your process


Part 2: Understand Your Analytics & Save Time

Posting is only half the battle — knowing what works is the other half. In this session, you’ll learn to:

  • Make sense of Facebook Insights and post performance
  • Repurpose your best posts to get more with less effort
  • Schedule a month of content in advance with time-saving tools

Perfect for entrepreneurs who want to stop winging it and start winning with their content.

Speed Up and Improve Your Marketing with ChatGPT

AI-powered tools like ChatGPT are transforming how businesses approach marketing. Though it may seem intimidating or inauthentic at first, ChatGPT can help you generate quality content more efficiently—while staying true to your brand.

In this hands-on session, you’ll learn how to use ChatGPT to save time, boost creativity, and enhance your marketing results.

You'll learn to:

  • Understand what ChatGPT is, how to access it, and how to use it effectively
  • Create stronger prompts to generate relevant and high-quality content
  • Use ChatGPT to brainstorm, draft, and refine marketing content
  • Recognize the capabilities and limitations of ChatGPT

Stand Out with an Authentic and Inspiring Brand

The cornerstone of your marketing journey is a brand that speaks directly to your ideal client/customer. 
In this workshop, you will:

  • Explore the steps to construct a brand strategy that will be your guiding light for future marketing endeavors.
  • Humanize your brand to forge deeper connections with current/potential clients. It will even help you feel more genuine when promoting your business!
  • Discover seven differentiation strategies that will finally unveil what sets your brand apart in a way that truly matters to your ideal customers.

Discover the Power of Strategic Marketing Planning With the ACRE

Discover how to turn your marketing into a powerful driver of business growth with the ACRE Growth System. This hands-on workshop—paired with a practical workbook—is designed to guide you through the core elements of building an effective annual marketing plan.

Participants will be able to:

  • Understand the ACRE Growth System and its role in strategic marketing
  • Clarify business goals and align them with targeted marketing strategies
  • Develop a structured, annual marketing plan using a guided workbook
  • Prioritize marketing efforts based on ROI and business impact
  • Create a repeatable planning process to revisit and refine over time