Erica Waddell

Erica Waddell
Post Road Marketing (external website)
Getting your small business noticed online is tough. Erica has a proven framework to attract more of your ideal customers to your social media pages, website, and email list so you can close more sales and grow your business. She is a StoryBrand Guide as well as a Facebook Certified Digital Marketing Associate. Erica started her online marketing business specializing in Facebook marketing (paid & organic) and grew her services to include: • Brand Messaging • Website Design • Sales Funnel Creation • Social Media Strategy • Facebook Ads Erica thrives on helping small business owners align their online marketing, so their digital assets work together, saving them time and money.


  • Communications
  • Entrepreneurship
  • Marketing


For more information visit ProfitLearn or Training for the Non-Profit Sector

Create a Clear Marketing Message

The average person encounters over 3000 marketing messages per day - you need to be able to cut through the noise and focus people’s attention on your business!

This program is designed for marketers, sales professionals, managers, recruiters, and leaders responsible for strategy.

In this workshop, Erica Waddell takes you through her proven, seven-part framework to clarify your brand message. By the end, you’ll have a message that inspires and entices your customers. And you’ll understand how to apply it effectively: on your website, in sales emails, on social media, etc.

Your registration fee covers six hours of interactive online learning with Erica, as well as an hour with her one-on-one to help you with real life application of the information from the class.

Online Workshop: 2 sessions x 3 hrs + 1 hr 1-on-1 coaching with Erica (option to apply for additional subsidized coaching hours)

Women in Business Atlantic Canadian Women's Growth Partnership

Introduction for ACWGP Program

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