Erica Waddell

Erica Waddell
Post Road Marketing (external website)
Get­ting your small busi­ness noticed online is tough. Eri­ca has a proven frame­work to attract more of your ide­al cus­tomers to your social media pages, web­site, and email list so you can close more sales and grow your busi­ness. She is a Sto­ry­Brand Guide as well as a Face­book Cer­ti­fied Dig­i­tal Mar­ket­ing Asso­ciate. Eri­ca start­ed her online mar­ket­ing busi­ness spe­cial­iz­ing in Face­book mar­ket­ing (paid & organ­ic) and grew her ser­vices to include: • Brand Mes­sag­ing • Web­site Design • Sales Fun­nel Cre­ation • Social Media Strat­e­gy • Face­book Ads Eri­ca thrives on help­ing small busi­ness own­ers align their online mar­ket­ing, so their dig­i­tal assets work togeth­er, sav­ing them time and money.


  • Communications
  • Entrepreneurship
  • Marketing
  • Sales
  • Strategic Planning


For more information visit ProfitLearn or Training for the Non-Profit Sector

Create a Clear Marketing Message

The average person encounters over 3000 marketing messages per day - you need to be able to cut through the noise and focus people’s attention on your business!

This program is designed for marketers, sales professionals, managers, recruiters, and leaders responsible for strategy.

In this workshop, Erica Waddell takes you through her proven, seven-part framework to clarify your brand message. By the end, you’ll have a message that inspires and entices your customers. And you’ll understand how to apply it effectively: on your website, in sales emails, on social media, etc.

Your registration fee covers six hours of interactive online learning with Erica, as well as an hour with her one-on-one to help you with real life application of the information from the class.

Online Workshop: 2 sessions x 3 hrs + 1 hr 1-on-1 coaching with Erica (option to apply for additional subsidized coaching hours)