Erica Waddell

Erica Waddell
Post Road Marketing (external website)
Are you an entre­pre­neur seek­ing expert guid­ance to grow your busi­ness and achieve your vision of suc­cess and free­dom? Look no fur­ther. Eri­ca Wad­dell, the founder of Post Road Mar­ket­ing and a cer­ti­fied Sto­ry­Brand Guide and Direct Response Copy­writer, is here to pro­vide the strate­gic sup­port and tools you need. Eri­ca’s strength lies in brand mes­sag­ing and copy­writ­ing, where she uses the pow­er of words to trans­form busi­ness­es from mere­ly sur­viv­ing to tru­ly thriv­ing. She also assists in cre­at­ing a seam­less online mar­ket­ing sys­tem, align­ing all ele­ments — from web­site copy and sales fun­nels to social media strate­gies and email mar­ket­ing cam­paigns — to ensure your cus­tomers have an effort­less buy­ing expe­ri­ence. With over $100K invest­ed in her pro­fes­sion­al devel­op­ment, includ­ing six rig­or­ous pro­grams from Har­vard Busi­ness School One, Eri­ca is at the cut­ting edge of mar­ket­ing trends. She’s com­mit­ted to lever­ag­ing this exper­tise to help you suc­ceed. If you’re ready to take your busi­ness to new heights, Eri­ca Wad­dell is the strate­gic part­ner you need. With her unique approach to online mar­ket­ing, she’s poised to dri­ve your busi­ness growth and help you turn your vision into real­i­ty. Dis­cov­er more about how Eri­ca can rev­o­lu­tion­ize your busi­ness jour­ney on her website.


  • Communications
  • Entrepreneurship
  • Marketing
  • Sales
  • Strategic Planning


For more information visit ProfitLearn or Training for the Non-Profit Sector

Create a Clear Marketing Message

The average person encounters over 3000 marketing messages per day - you need to be able to cut through the noise and focus people’s attention on your business!

This program is designed for marketers, sales professionals, managers, recruiters, and leaders responsible for strategy.

In this workshop, Erica Waddell takes you through her proven, seven-part framework to clarify your brand message. By the end, you’ll have a message that inspires and entices your customers. And you’ll understand how to apply it effectively: on your website, in sales emails, on social media, etc.

Your registration fee covers six hours of interactive online learning with Erica, as well as an hour with her one-on-one to help you with real life application of the information from the class.

Online Workshop: 2 sessions x 3 hrs + 1 hr 1-on-1 coaching with Erica (option to apply for additional subsidized coaching hours)