Erica Waddell

Erica Waddell
Post Road Marketing (external website)
English
Most business owners feel like they’re putting time and energy into their marketing without seeing real results. They’re frustrated because, despite their hard work, the engagement, leads, and sales just aren’t there. With years of experience as a certified StoryBrand Guide, Erica Waddell understands what it’s like to feel stuck in this way. Specializing in brand messaging, copywriting, and marketing strategy, Erica works with entrepreneurs, small business owners, and coaches who want to simplify their marketing and connect authentically with their audience. With expertise in direct response copywriting and a clear, effective approach, Erica breaks down the complexities of marketing into simple steps. She helps clients make every word count so they can feel confident in their brand message and finally see the results they’ve been aiming for. If you’re feeling lost in your marketing, Erica has the tools and experience to help you build a clear, powerful strategy that truly resonates with your audience.

Expertise

  • Communications
  • Entrepreneurship
  • Marketing
  • Sales
  • Strategic Planning

Workshops

For more information visit ProfitLearn or Training for the Non-Profit Sector

Create a Clear Marketing Message

The average person encounters over 3000 marketing messages per day - you need to be able to cut through the noise and focus people’s attention on your business!

This program is designed for marketers, sales professionals, managers, recruiters, and leaders responsible for strategy.

In this workshop, Erica Waddell takes you through her proven, seven-part framework to clarify your brand message. By the end, you’ll have a message that inspires and entices your customers. And you’ll understand how to apply it effectively: on your website, in sales emails, on social media, etc.

Your registration fee covers six hours of interactive online learning with Erica, as well as an hour with her one-on-one to help you with real life application of the information from the class.

Online Workshop: 2 sessions x 3 hrs + 1 hr 1-on-1 coaching with Erica (option to apply for additional subsidized coaching hours)

AI for Business, Done Right: Build Your Custom GPT

AI sounds exciting, but where do you even start? If you’ve ever tried ChatGPT and thought, “This doesn’t sound like me,” or “I don’t know what to do with this,”—this workshop is for you.

In this hands-on session, you’ll learn how to create your own Custom GPT—an AI assistant that understands your business, speaks in your voice, and helps with marketing, emails, and content creation. No tech skills required!

By the end, you’ll have a ready-to-use AI that saves you time and makes running your business easier.

* Participants need a paid version of ChatGPT to create their own Custom GPT