Erica Waddell

Post Road Marketing (external website)
English
Expertise
- Communications
- Entrepreneurship
- Marketing
- Sales
- Strategic Planning
Workshops
For more information visit ProfitLearn or Training for the Non-Profit Sector
Create a Clear Marketing Message
The average person sees over 3,000 marketing messages a day — so how do you make yours stand out?
This workshop is for marketers, sales pros, managers, recruiters, and leaders responsible for strategy.
Join Erica Waddell as she walks you through her proven 7-part framework to craft a clear, compelling brand message that grabs attention and drives action.
By the end, you’ll have a message that resonates — and know exactly how to use it on your website, in sales emails, on social media, and beyond.
AI for Business, Done Right: Build Your Custom GPT
AI sounds exciting, but where do you even start? If you’ve ever tried ChatGPT and thought, “This doesn’t sound like me,” or “I don’t know what to do with this,”—this workshop is for you.
In this hands-on workshop, you’ll learn how to create your own Custom GPT—an AI assistant that understands your business, speaks in your voice, and helps with marketing, emails, and content creation. No tech skills required!
By the end, you’ll have a ready-to-use AI that saves you time and makes running your business easier.
* Participants need a paid version of ChatGPT to create their own Custom GPT