Erica Waddell

Erica Waddell is the founder of Post Road Marketing, where she helps women business owners turn what they do — or make — into words that actually sell. She’s been in online marketing since 2014, but it was discovering brand messaging and copywriting in 2020 that changed everything — for her business and for the women she now helps. If you’ve been taking courses, following trends, and still feel like something’s missing — it’s this. Erica helps service providers, coaches, consultants, and product-based entrepreneurs build the foundation every strategy needs: a clear message that ties everything together, online and off. Because marketing shouldn’t feel like another full-time job you never applied for.

Expertise

Communications
Entrepreneurship
Marketing
Sales
Strategic Planning

Workshops

For more information visit ProfitLearn or Training for the Non-Profit Sector

Create a Clear Marketing Message

The average person sees over 3,000 marketing messages a day — so how do you make yours stand out?

This workshop is for marketers, sales pros, managers, recruiters, and leaders responsible for strategy.

Join Erica Waddell as she walks you through her proven 7-part framework to craft a clear, compelling brand message that grabs attention and drives action.

By the end, you’ll have a message that resonates — and know exactly how to use it on your website, in sales emails, on social media, and beyond.

Mastering Content Creation

Are you ready to elevate your brand’s digital presence and captivate your audience like never before? Join us for our comprehensive workshop, where we delve into the essentials of marketing and social media prowess.

In this dynamic and interactive workshop, you will:

Stay ahead of the curve by identifying and leveraging the latest trends
Use tools/techniques to unleash creativity for content ideas
Organize your creative chaos with an effective content calendar
Create engaging reels/short videos
Unlock the full potential of Meta Ads (formerly Facebook Ads) to amplify your reach.