Dale Thibodeau

Dale Thibodeau
DJ Thibodeau and Associates Inc. (external website)
English, French
Expe­ri­ence Dale Thi­bodeau found­ed DJ Thi­bodeau & Asso­ciates Inc. in 2006, after a suc­cess­ful career with major com­pa­nies such as JD Irv­ing Ltd., McCains and Puro­la­tor Couri­er. With JD Irv­ing from 1991 – 2006, Dale was the Vice Pres­i­dent and Gen­er­al Man­ag­er for Irv­ing Land Trans­porta­tion where he had full oper­a­tional and P&L respon­si­bil­i­ty for mul­ti-modal trans­porta­tion com­pa­nies oper­at­ing in the Unit­ed States and Cana­da with a com­bined rev­enue base of over $170 mil­lion. At DJ Thi­bodeau & Asso­ciates, Dale has devel­oped a niche in the Atlantic Region help­ing entre­pre­neurs improve prof­itabil­i­ty through bet­ter orga­ni­za­tion­al align­ment and account­abli­ty. Dale also recent­ly helped the Province of New Brunswick save $25 mil­lion in nego­ti­at­ing a 15 year oper­at­ing agree­ment with CNR. Areas of Exper­tise Man­age­ment con­sult­ing, spe­cial­iz­ing in help­ing entre­pre­neurs improve prof­itabil­i­ty. We help orga­ni­za­tions design and imple­ment high­ly effec­tive busi­ness devel­op­ment process­es and pro­grams. We help busi­ness­es devel­op man­age­ment capac­i­ty by build­ing high­ly effec­tive man­age­ment teams. Train­ing and coach­ing in Bal­anced Score­cards, Strat­e­gy Maps and orga­ni­za­tion­al align­ment. Clients oper­ate in man­u­fac­tur­ing, trans­porta­tion and gov­ern­ment ser­vices. Qual­i­fi­ca­tions — Bach­e­lor of Busi­ness Admin­is­tra­tion — Six Sig­ma Cham­pi­on, Juran Insti­tute — Lean Expert, Juran Insti­tute — Coach­ing for Excep­tion­al Results, Richard Ivey School of Busi­ness — Exec­u­tive Devel­op­ment, Uni­ver­si­ty of West­ern Ont — Results-based Lead­er­ship, Uni­ver­si­ty of Michi­gan Busi­ness School — Val­u­a­tion of Com­pa­nies, the Prac­ti­cal Aspects, CMC — Habit of Sell­ing IV. But­ler Learn­ing Sys­tems — The Trans­porta­tion Sales­man, Sales and Mar­ket­ing Coun­cil of ATA — Pro­fes­sion­al Sell­ing Skills II, Xerox


  • Communications
  • Entrepreneurship
  • Leadership
  • Human Resources
  • Financial Management
  • Marketing
  • Sales
  • Operations Management
  • Governance
  • Strategic Planning
  • Trade / Export
  • Commercialization / Innovation
  • Supply Chain
  • Safety
  • Productivity Improvement
  • International Development
  • Skills Development


For more information visit ProfitLearn or Training for the Non-Profit Sector

Balanced Scorecards: A Leadership Approach

Could your business be more successful if you could somehow better communicate its strategy to your employees?

Even if everyone is working hard, how can you be sure that everyone understands what you are trying to accomplish? And how do you align your employees on the key measures that make the difference in your business?

A Balanced Scorecard approach is an effective tool to ensure everyone in your organization is aligned on the most important parts of your business.

This system is most effective when the scorecard effectively cascades down to the business and support unit level, including individual levels, so that accountability is created from top to bottom in your organization.

Target Audience: business owners, managers or supervisors with 10 + employees

At our workshop, expert consultant Dale Thibodeau will guide you to practical, ready-to-use solutions to focus on your most important issues and learn how to spend more time working “on” your business rather than working “in” it.

In just one day you will learn:

  • How to create a strategy map in a cause-and- effect chain
  • How to use the Balanced Scorecard as a strategic performance management tool
  • How to implement cascading accountability in organizations
Cash Management in Today’s Environment

Concerned about your cashflow? 

Keeping on top of your cash flow will be a key factor in ensuring the success of your business during this challenge.  This online workshop will give you tips and tools for managing your business cash-flow in the short-to-medium term.  You’ll learn about strategies and tools such as:   

  • Setting up a simple, easy-to-use cash management plan  
  • Engaging customers and securing payments  
  • Effective ways to work with lenders 
Sales Negotiation & Closing the Deal

Strong sales techniques can help your business succeed in a challenging environment.    

Now more than ever, it’s time to focus on strengthening your business skills. Strong sales techniques will help your business succeed at every step; from business development through to closing the deal.  This one-hour online workshop will help you learn how to:

  • Quickly build an effective sales pipeline  
  • Focus on your value drivers to get the best deal possible   

  • Overcome objections  

  • Close the deal   
Successful Negotiation Essentials

Three-part series. Required participation in each part. 1 hour 30 minutes each.

As business owners and managers, you are expected to successfully negotiate with clients, suppliers, partners, and employees.  The commonly held belief is that where there are winners, there must be losers. Given the stakes, you’d not be alone in wanting to learn how to win each negotiation you undertake. This 3-part online workshop series challenges that notion and by participating you will learn effective approaches and techniques to help both parties be successful in negotiations.


Through these engaging and interactive online workshops, you will learn about:
  • Win/Lose approach to negotiations. What is it and how to avoid it.
  • Win/Win approach to negotiations. The keys to accomplish this.
  • Interest based negotiations and generating options to get to “Yes”.
Module 1: Position Your Business to find Supply Chain Success

Learn how to find where you fit and determine when opportunities make good business sense.

  • Develop awareness and understanding of market size and share and its influence on growth decisions.
  • Review benchmark financial performance.
  • Demonstrate how capacity and customer expectations drive pricing decisions and have a material impact on project and overall company profitability.
Module 2: Certification, Regulation & Best Practice

Learn how to prepare your business for success by implementing core skill and competency development programs and measurement systems. Sophisticated Supply Chain buyers look for organizations with continuous improvement and Lean operational cultures.

Find out how to implement easy to maintain Key Performance Indicators (KPI) and financial metrics that provide insights into your current and future financial performance.

Selling into Supply Chains

The world has never been more aware of the complex and integrated nature of global supply chains. Where there is challenge for some though, there is opportunity for others. Many companies, and public sector procurement arms are now taking a more serious look at local suppliers, as way of reducing risk while maintaining quality and price requirements.

Attend this interactive, and engaging online workshop to learn how your company can find success by selling into supply chains. Gain tips on how your approach must be adapted for this opportunity, and how it differs from regular sale efforts. Leave with practical tools you can put to use immediately, to turn learning into growth for your business.