Finding the right price for your product or service is an essential for making sure your business is competitive and profitable. Part one will cover:

  • Knowing your budget, including fixed and variable costs
  • Understanding the influence of fixed and variable costs on your pricing
  • Understanding the difference between margin and markup
  • How to find your position in the market

Part two will cover:

  • Understanding what influences your pricing
  • Understanding markups via distribution channels
  • Pricing techniques for retail and online stores and/or
  • Pricing techniques for small-and-medium manufacturers
  • Pricing techniques for the service industry* (depending on requests of participants)