Finding the right price for your product or service is an essential for making sure your business is competitive and profitable. Part one will cover:

• Knowing your budget, including fixed and variable costs
• Understanding the influence of fixed and variable costs on your pricing
• Understanding the difference between margin and markup
• How to find your position in the market

Part two will cover:

• Understanding what influences your pricing
• Understanding markups via distribution channels
• Pricing techniques for retail and online stores and/or
• Pricing techniques for small-and-medium manufacturers
• Pricing techniques for the service industry* (depending on requests of participants)