May 11, 2021

Raising a Glass to Exporters NB Results

Catherine Dubé Catherine Dubé

ENB Millennia Tea Hi res IMG 2764

Last summer, LearnSphere launched its newest program called Exporters NB, in collaboration with the Atlantic Canada Opportunities Agency in New Brunswick (ACOA NB) and Opportunities NB (ONB).   

Exporters NB was created to assist businesses with their first efforts towards exporting.  This program dovetails with our more mature exporting programs to fulfill a gap not being met elsewhere.  

The program officially wrapped up in March.  We are delighted to share a couple of stories that illustrate how successfully it achieved its goals    

Moonshine Creek, a distillery based in Waterville, accessed the support shortly after the program launched.   

They wanted to produce a storytelling video to build on the early success of “Chicken Bones Liqueur."  So, with LearnSphere’s support under Exporters NBthey worked with a videographer from Bathurst to bring their vision to reality, and with a social media consultant from Woodstock to design a launch plan. On the day the video was posted in November, they immediately saw a huge spike in sales. 

This program was instrumental in achieving our results at the end of the calendar year.  Thank you for supporting a growing local company in New Brunswick. Without a doubt, this project has led to additional revenues and employment locally. ~ Jeremiah Clark, Co-owner of Moonshine Creek.  

In fact, 2020 sales of Chicken Bones Liqueur across Atlantic Canada were so good that the company donated $25,000 of the proceeds to food banks across the region.   

While COVID-19 changed many of Millennia TEA’s plans, the Saint John-based business was able to speed up their launch into Sobeys and create a new website optimized for e-commerce.  The problem was with most consumers not accustomed to tea that hasn’t been dried, the company needed to educate consumers about the benefits of their antioxidant-rich Fresh-Leaf TEA.   

They applied to Exporters NB for funding to create ads to engage their target customer and try an online marketing campaign to drive traffic to their website. 

This program gives companies who want to start selling outside of the province, the chance to trial new marketing strategies.  We are over-the-moon grateful to LearnSphere and to the funders. The funding allowed us to take calculated risks we might not have otherwise, and those risks are paying off.  ~ Tracy Bell, Co-Founder and CEO of Millennia TEA. 

 

Millennia Tea has also begun talks with distributor in the US and they anticipate launching in that market later this year.   

As these stories indicate, Exporters NB achieved its intended goal of helping SMEs get export ready.  The true value of this program is in the funding for expertise and tools to help SMEs accelerate their plans for selling outside the province and then outside of Canada.    

                                  

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