Crisis Communication: Developing a plan for when the unexpected happens

In a year where the uncer­tain­ty has become the new nor­mal, it is more impor­tant than ever to be ready for what­ev­er is thrown at you. In these sit­u­a­tions, com­mu­ni­ca­tion is cru­cial, and trans­paren­cy is key. The best way to han­dle a cri­sis is to be pre­pared. Now is the time to take a step back and devel­op a cri­sis com­mu­ni­ca­tion plan so your orga­ni­za­tion can be pre­pared when the unex­pect­ed happens.

In this engag­ing and inter­ac­tive two-part online work­shop you will learn to:

  • Iden­ti­fy what a cri­sis is
  • Under­stand what a cri­sis com­mu­ni­ca­tion plan is
  • Know and under­stand the key com­po­nents of a cri­sis com­mu­ni­ca­tion plan
  • Iden­ti­fy to whom — and what — you should be communicating
  • Iden­ti­fy the right com­mu­ni­ca­tion tools and chan­nels you should be using
  • Build your own cri­sis com­mu­ni­ca­tion plan using tem­plates and oth­er key com­mu­ni­ca­tion pieces
Online Work­shop — 3 hour (2 * 1.5 hour)

Facil­i­ta­tors (Eng­lish)
Tanya Chap­man (The Chap­man Group)

Facil­i­ta­tors (French)

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