Elaine Roussel

Elaine Roussel
Coopérative de développement régional-Acadie
Caraquet, NB
English , French
With a bachelor's degree in business administration and a master's degree in business administration (MBA) from the Université de Moncton and a certificate in social media and community management, Elaine has ten years of experience in a cooperative environment, notably within the Caisses Populaires movement, in Acadia and in Quebec. An expert in strategic planning for non-profit companies and in strategic social media management, she is fully engaged in her community in order to develop new knowledge.
  • Communications
  • Entrepreneurship
  • Leadership
  • Human Resources
  • Financial Management
  • Marketing
  • Sales
  • Governance
  • Strategic Planning


Strategic Management of Social Media

The training will allow participants to discover current trends and issues related to social media. The second part of the workshop will consist of establishing your co-op's social media strategy by exploring the composition of the message, how to broaden its audience and programming tools.

  • Set organizational goals on social media
  • Create the persona of the organization
  • List the themes of the platforms used
  • Discover current trends on social media
  • Explain the different types of junk on social media
  • Identify programming tools