Elaine Roussel

Elaine Roussel
Coopérative de développement régional-Acadie (external website)
English, French
With a bach­e­lor’s degree in busi­ness admin­is­tra­tion and a mas­ter’s degree in busi­ness admin­is­tra­tion (MBA) from the Uni­ver­sité de Monc­ton and a cer­tifi­cate in social media and com­mu­ni­ty man­age­ment, Elaine has ten years of expe­ri­ence in a coop­er­a­tive envi­ron­ment, notably with­in the Caiss­es Pop­u­laires move­ment, in Aca­dia and in Que­bec. An expert in strate­gic plan­ning for non-prof­it com­pa­nies and in strate­gic social media man­age­ment, she is ful­ly engaged in her com­mu­ni­ty in order to devel­op new knowledge.


  • Communications
  • Entrepreneurship
  • Leadership
  • Human Resources
  • Sales
  • Governance
  • Strategic Planning
  • Skills Development


For more information visit ProfitLearn or Training for the Non-Profit Sector

Strategic Management of Social Media

The training will allow participants to discover current trends and issues related to social media. The second part of the workshop will consist of establishing your co-op's social media strategy by exploring the composition of the message, how to broaden its audience and programming tools.

  • Set organizational goals on social media

  • Create the persona of the organization

  • List the themes of the platforms used

  • Discover current trends on social media

  • Explain the different types of junk on social media

  • Identify programming tools